After refocusing its activities around insurance distribution and carrying out a profound transformation of its economic model since its acquisition by CVC Capital Partners in 2019, enabling the group to regain a high level of performance, the APRIL group announces that it has signed an agreement long-term strategic partnership with global investment firm KKR. By joining forces with KKR, APRIL, which is already one of the leading insurance brokers in Europeis preparing to accelerate its development and digitalization in the borrowing, health and personal protection, niche damage, international health insurance and wealth management markets in France and internationally.
PARIS and LYONSFrance , November 26, 2022 /CNW/ — With revenue of €544 million in 2021, double-digit growth momentum for 2022 and an increase of nearly 20 points in its NPS, the APRIL Group has completed its transformation by achieving its objectives. more than a year in advance. On the strength of this upward trajectory and its position as the French leader in wholesale insurance, the group has decided to take its ambitions to a higher level and to give itself the means to become a key player at the international level.

APRIL Group logo
To support this new stage of growth, the APRIL Group will now rely on KKR which, as majority shareholder, will bring its global expertise in insurance and financial services.
The transaction will be subject to customary legal and regulatory approvals.
“The APRIL Group was created 35 years ago by a visionary entrepreneur. After a great collaboration with CVC Capital Partners, April has regained its original strength. Our ambition is to continue the history of this great company and make it a French champion on a global scale This next chapter will be activated by the management team, our 2,300 employees and KKR, for the benefit of our partners and policyholders“, says Eric Maumy, Chairman and CEO of APRIL Group.
For 3 years, the APRIL Group has reinvented itself:
- Organic growth of +8% in 2021 thanks to significant work on products in France and global in all its markets – loan insurance, health/provident, niche liability insurance, international medical insurance – and entering a new market, property insurance, with the acquisition of Magnacarta;
- Improved customer experience, recognized by the NPS in 24 points;
- Regained its leading position in the sector, with all players mobilized around the liberalization of the loan insurance market;
- Strengthening of digital and technological capacities, with the creation of the dedicated APRIL X hub and the acquisition of ELOA and Comparadise;
- 800 employees recruited in 3 years;
- International expansion, with offices opened in Germany and dubai.
About APRIL
APRIL is the leading wholesale broker in France, with a network of 15,000 partner brokers. The group’s 2,300 employees aim to offer their customers and partners – individuals, professionals and companies – an exceptional experience, combining the best of human relations and technology, for the health and protection of individuals, professionals and VSEs; loan insurance; international health insurance; niche P&C insurance; and asset management. By 2023, APRIL aims to become an agile, omnichannel digital operator, champion of the customer experience and leader in its markets, while committing to the social responsibility objectives of its Oxygen program. The APRIL group is present in 17 countries and generated revenue of €544 million in 2021.
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Press contacts
APRIL
Melanie Sutter
[email protected]
Agence Monet+Associés agency for the APRIL group
Laureen Arnol –Lison Douvegheant- Alice Perrin
[email protected]
SOURCE APRIL Group
For further information: Melanie Sutter: 06 43 54 66 67 | Laureen Arnol – Lison Douvegheant – Alice Perrin: 04 78 37 34 64
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